State Route 840
Graphic Design Project for TDOT Celebrating SR 840 Completion
State Route 840 was nearly 30 years in making, but Liz Fulghum, the founder of our Nashville graphic design agency, got the vision for the commemorative poster immediately.
TDOT wanted original graphic art that illustrates the evolution from idyllic countryside to a modern, four-lane beltway and highlights the rolling hills of Middle Tennessee.
Liz used four core shades of green – plus variations on them – for a design with layered textures, creating a highway that emerges from rolling hills yet preserves their beauty. The vintage feel pays homage to older state road signs.