Content Marketing and Inbound Lead Generation
“Traditional marketing talks at people. Content marketing talks with them.” – Doug Kessler
Everything starts with content – your SEO, your website traffic conversions, your email marketing, even your social media success. Content is the very backbone of modern modern marketing and the days of coming up with just one message is over. Marketing in today’s business landscape is not about a tagline or a hook that you repeat over and over in jingles and print ads. It’s about an ongoing conversation with your audience, building trust and demonstrating authority while providing value to your customers. Content marketing is not a project. It’s a strategy…and in 2016, it’s THE strategy.
What is content marketing?
Content marketing is an inbound marketing strategy. Its goal is to attract and engage customers by consistently creating and distributing unique, relevant, valuable content. It is an ongoing, long-term process that is best integrated into your overall marketing strategy.
Essentially, content marketing is the art of communicating with your customers and prospects without blatantly selling to them. It is non-interruption marketing. Instead of pitching your products or services, you are regularly providing information of interest and value to your customer base. The foundation of this strategy is a belief that if we, as businesses, deliver consistent, valuable information to our buyers and potential buyers, we will build trust and authority and they will eventually respond to us with their purchasing decisions and loyalty.
The good news and the bad news.
The good news is that your brand has a story to tell and something to offer to your customers and content marketing gives you a way to tell it and share it. That bad news is that you have to have a plan to tell that story daily and weekly and what business owner has time for that? That’s where the storytellers at NoSleepForSheep come in.
Let our flock clearly define your goals and target audience, devise a strategic content marketing plan and manage your content creation and distribution efforts for you. From your website messaging to your blogging and email strategy, we’ll tell your story for you as well you’d tell for it yourself and bring more clients to your door.
Give us a shout today to get started on your content marketing plan!