4 Steps To A Successful Website Redesign

Successful Website Redesign in 4 Steps

The following guest post/interview is by Clark Buckner from TechnologyAdvice.com (they provide top business software comparisons on data analytics saas, customer loyalty platforms, employee engagement software and much more).

Think it might be time to redesign your company’s website? Before you take the plunge, make sure that your decision is an educated one. You’ll get the most value if you approach a redesign in a strategic way and have done your research ahead of time. Here’s some advice from NoSleepForSheep’s principal, Liz Fulghum:

Setup Concrete Goals for Your New Website

Website redesigns aren’t just for ugly websites. Before you overhaul your site, be sure to know exactly what problem needs to be addressed. Below are some questions that can help determine what is or isn’t working:

  • Is your website responsive and optimized for mobile users?
  • Are you currently getting leads?
  • Are you able to blog on a regular basis?

If you’re answering no to these questions, then chances are it’s time for a refresh.

Find the Right Skills for Your Website Design

Now that you have key goals in mind for a redesign, you’ll need to find a teammate to help you score. When considering agencies, look at additional options and services that each one provides. The driving factor should not just be who can build a site.

You’ll want to find the following aftercare options, as well:

  • tips on social media strategy
  • help with blog content / planning
  • intelligence on lead generation (for sales or ecommerce)

A company’s website is a core part of their business success. You need an agency that will be a partner throughout the process. The ideal choice is one that offers suggestions for after the redesign and uses their expertise to help improve your business.

Shop Around for Website Designers in Nashville

Find about three agencies you’re interested in and then dig deeper. Be sure to find ones that build sites properly, since the quality of the code impacts future edits and overall user experience. Other points you’ll need to consider:

  • Are there testimonials available?
  • Does their portfolio match your aesthetic?
  • What does the turnaround time look like?
  • How is their process structured?
  • What kind of support or training do they offer once the site is finished?

Paying due diligence in the beginning will build a solid foundation for your project’s success.

Be Prepared

While searching for the perfect fit, don’t forget that a redesign is a two way street. Take the following steps to make sure you’re painting a clear picture of your needs up front:

  • Lay down your goals and pain points
  • Be ready with a logo or important branding elements
  • Know what the content of your site will be
  • Prepare a site map
  • Provide any idiosyncrasies of your industry

Preparing relevant information to agencies, knowing what pages you need on your site (home, services, privacy policy, etc.), knowing the special features you need, and even providing a list of your competitors can all help make the proposal and bidding process accurate and swift.

Overcoming Common Website Redesign Challenges

The biggest recurring trend that Liz and her team see generally comes at the beginning. Often times, people don’t realize what exactly they’re trying to fix. For example, if you’re not getting any clients, you may consider a redesign for better lead generation.

However, by digging deeper, the right agency may determine that you should actually be blogging more. Or perhaps you simply need to redo your services page to clarify what you offer. With the right steps and the right team, it’s possible to experience a successful website redesign.