Email Marketing – Building your mailing list is a lot like… gardening.
NoSleepForSheep Offers Email Marketing Advice
Right before the New Year, we posted a list of 5 things you should do to improve your online presence in 2014. We thought it was worth going a little deeper into each section.
Next up: Building your mailing list
Building your mailing list, pruning off old names and adding news ones is a lot like… gardening.
It’s easy to forget about email with all the focus on social networks, but this old standard is still an amazingly effective driver of sales and engagement. But like gardening, it takes some time, care and attention. Here’s a few things you can do to get started.
- Prune Off Old Names. Just like pulling weeds, or pruning withered branches from a tree, pruning off old names that don’t actually receive your email campaigns helps make way for new growth. Rather than having consistent bounce rates in your email reporting, by pruning you’ll be able to significantly drop that number down.
- Add New Names. In our last blog we talked about experimenting with your email capture placement. That’s probably the easiest place to start, aside from launching an email-centered social media campaign, complete with a targeted landing page. Although both strategies achieve the same thing.
- Schedule Regular Mailings. This is easier said than done, we know. But think of it like watering your plants. If you neglect doing it for too long or you don’t it regularly enough… they’ll shrivel up and die. The inverse is also true for overwatering. You don’t drown anything out. Scheduling regular, enriching emails is the best way to cultivate a healthy mailing list.
If you’re not currently set-up to capture email addresses, or create and manage email campaigns, we recommend using a service like Emma or MailChimp. Both of these services easily integrate into your website forms, they allow you to build some really great templates and provide valuable reporting on all of your campaigns.
Your emails are like seeds. Rather than simply scattering them out, plant them where you know they’re going to grow.