ADA compliance, responsive design, branding
Having previously stumbled but not fallen, Arby’s has been re-invigorated over the last few years. With a completely refreshed brand story, smart social marketing, and a sharp new store design rolling out across the US, Arby’s has carved out a niche for itself in Fast Crafted TM dining.
Following their successful consumer re-brand, the company turned to the market leaders in franchise marketing and development to fully align their franchise brand with their new consumer brand. NoSleepForSheep worked with our strategy partner Franchise Performance Group to bring all the buzz about this brand to an all-new, global franchise lead generation site dedicated to finding Arby’s next generation of franchisees.
The Arby’s Franchise Website Solution
Many franchise marketing strategies focus heavily on immediate conversions, providing little information to website visitors in order to gather high volumes of leads through contact form submissions. Franchise Performance Group’s strategy, however, is one based on content marketing, presenting multi-media content regarding a franchise’s brand, opportunity and investment, placing a focus on more qualified lead. With our focus on inbound, content marketing strategies, NoSleepForSheep is the perfect partner for FPG in working with nationally known franchise brands like Arby’s. While FPG worked to capture all the buzz and provide a deep dive into the culture and opportunity of Arby’s, NSFS aligned the look and feel of the site to the brand and gave the story of this comeback kid room to shine.
Arby’s Relied on NoSleepForSheep’s web design expertise for:
- Full Alignment with Arby’s successful and recognizable consumer brand.
- Best placement of forms for ease of use and highest conversions.
- Full integration into Arby’s customer relationship management system.
- Repackaging of Arby’s website content into fully branded downloadable ebook to incentivize conversions.
- Presentation of multi-media content in a manner that is comfortable to consume.
- A handcrafted online experience to mirror the Arby’s fresh new dining concept.